The hidden cost when you don't shop around?

Well, the first of the WISH cards has been dragged out of my wallet.

Purchased fuel for GuitarMan's car on the way home from work as Tuesday is the cheapest day to buy. Total $31.71

Next stop Woolworths for a few groceries. 

Even though it is for this challenge, I have become so accustomed to shopping around for the best price that the price of groceries in Woolies annoyed me . I went along to purchase a small amount of fruit and veg to last through the week, I really could have used more but wasn't impressed with the quality on offer. 

As a special treat, TootToot got her mint choc chip ice cream - it's the only treat I buy mean mummy that I am.  Also bought some dog biscuits for our 5 month old pups "The Poopers".  How easy it could be to slip into my old spending habits and pick up those couple of extras each week that we don't need.

The whole lot could be squashed into one green bag and cost $38.70.  I can normally fill my Nana Trolley with top quality fruit, and veg for that price (and wouldn't be tempted to buy ice cream).

One thing that will become obvious during this challenge is the 'real' cost of only shopping in supermarkets for a family of three. 

Have decided to keep all receipts and look back at the end of the challenge to see if our purchasing habits changed in response to all the pretty boxes and jars on offer.  Is there a hidden cost when you don't shop around?

Week one, day two

Gift cards $1829.59
Stockpile $40

Spent so far $70.41